Promotion Campaign
Studie Beurs - Scope on the Globe receives a lot of media attention. The enormous visitor numbers, 87,000 in 2006 have made our event a major news item on TV, radio and the newspapers for the last couple of years. The Dutch State Secretary for Education, Mr. Bruno Bruins, visited the fair in 2006. In previous years Minister Van der Hoeven (education), former Minister Hermans (Education, Culture and Science) and former Minister Borst (Health, Welfare and Sport) and several Ministers of State visited the fair.
Malmberg promotes Studie Beurs - Scope on the Globe in its own magazines and websites as well as on TV, radio and in the national newspapers. The promotion campaign is aimed at students, parents and career counsellors.
- TKMST Vmbo Magazine - exhibition special
- TKMST Havo/vwo Magazine - exhibition special
- TKMST Mbo Magazine - exhibition special
- Sum Magazine - exhibition special
- http://www.schoolweb.nl - exhibition module
- http://www.sum.nl - exhibition module
- Advertisements in national and regional newspapers
- Advertisements in magazines aimed at a young audience and special interest magazines
- Advertisements in magazines for higher education and university publications
- Newsletters for career counsellors, parents and teachers
- TV campaign
- Radio campaign
- Posters at central locations in high schools
- Posters at central locations at institutions for higher education and universities
- Posters on bus shelters in the Netherlands
- Promotion teams at secondary schools
- Promotion teams at institutions for higher education and universities
- Promotion activities from sponsors
- Direct e-mail to students
- PR-activities and publicity
- Exhibitors' support in their own campaigns in advertisements
Exhibition special, exhibition catalogue
Studie Beurs - Scope on the Globe are highlighted in the exhibition specials of our magazines. The September issues of the magazines TKMST and Sum contain a special supplement on the exhibition with information about courses and the institutions taking part. The majority of the visitors actively prepare their visit in advance by using the specials from the magazines to gather information.
When you participate in Scope on the Globe a description of your institution will be included free of charge in the exhibition specials. Information about advertising in the magazines can be obtained from the Organization. At an extra charge, your advertisement can be placed in the exhibition catalogue as well. The exhibition catalogue is obtainable, free of charge, during the fair. The exhibition catalogue contains the same information as the exhibition specials in our magazines. Deadline for the specials is 1 July 2007, deadline for the catalogue is 23 August 2007.
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